How to Plan or Organize Your Event

Are you looking for event planning advice or how to organize an event? You have come to the right spot.

Over the years events company Manchester has seen many events, and here are some steps to making an event a success.

We hope that the following will help you get started with your event planning.

Set goals

The first step in organizing your event is to set a goal.

Start by asking yourself the following questions: Why are you organizing this event? What do you want to accomplish?

You can make sure that your event achieves its goals by knowing your organization’s main goals before you start planning.

Do you want to raise awareness or get donations for your next project, or both? Do you want to draw 50 or 500 people?

Your team will be able to achieve their goals easier if they have quantifiable indicators of success.

Organize Your Team

To manage all details of an event, it takes a team effort. You might consider naming one event manager or chairperson, as well as individual chairs for subcommittees.

Management of the venue
and volunteer management.

It creates accountability and prevents tasks from being forgotten by assigning roles to team members. It will allow you to delegate, but remember to include committee meetings into your event planning timing.

Establish Your Budget

Planning an event is only as good as the budget. Many great ideas have fallen by the wayside due to the fact that the original team responsible for them didn’t take their budget into account before planning.

These are some of the most important expenses that you should include in your budget:

Location:The rental cost should include any insurance that you may need.
Food and drink:This field is fairly self-explanatory. Remember that your ability to afford tickets can also affect the number you are able sell.
EntertainmentYou can customize this field however you like. Whether it’s for speakers, a DJ or a talking pig. Make sure there is enough room for travel and accommodation costs, as well as compensation.
Decor:Do you prefer a DIY mason jar theme or something more expensive? You can determine which one you are able to afford by establishing upfront the cost.
Staff:Although this category is often overlooked, it is crucial to include transportation and lodging costs for your staff when you travel out of town. Budgeting your staff time is important. What would they do if they were not working on this event? This will help you decide if it is worth the extra meeting.
MarketingNo matter what you do,Promote your event via FacebookFlyers can be put up in every corner of the city, or you can go old-school and hang them.
SoftwareIf you aren’t already paying for any type ofEvent management softwareConsider incorporating it into your event plans.
A/VThis category includes projectors, speakers, wi-fi, and speakers.
Miscellaneous:Even the most well-planned event can have unexpected costs. You can avoid being surprised by these costs by accounting for them in your budget.
Even though some of these items may not be fixed costs yet, such as a venue selection, it is important to know what your maximum budget can handle before making any decisions.

Set date

You might have a date already set for a regular event. However, if you are setting a date for something new, make sure you consider these things before you commit.

Take your time. You should plan at least 4-6 months in advance, depending on the event.
Pay attention to religious and statutory holidays
Avoid school holidays (winter, spring, and summer)
You can check dates with speakers, presenters, VIPs, and other key participants.

Make an Event Masterplan

Now that you know the cost and timeline of your event, it is time to begin the actual planning! Your event master plan will help you coordinate volunteers and other event committee members, while ensuring that every detail is on track.

The event master plan must include all aspects of the event.

  • Venue, logistics, & catering management (contracts, permits, insurance, etc.)
  • Presenters and speakers (identifying, confirming logistics, management, and management).
  • Entertainment and activities
  • Promotion and publicity (online and offline, such as events calendars, printed programs, media relations, signage, social media, etc.
  • Register (online sign up, payment, tracking, on-site sign in, etc.
  • Management of sponsors and partners
  • Volunteer Management and Responsibilities

To ensure that your event runs smoothly, you should also create a timeline. You should include when permits and insurance policies will need to be submitted. Also, indicate when registration ends.

It might be tempting to say “It’s all my head!” It’ll all be fine! You don’t need to worry about writing it down. This mentality can make it more difficult to assign responsibility. This will make it harder to recall what you did at the next event. Do your future self a favor and write everything down.

Final note: If your organization has previously run events similar to this one, you can review any documentation at this stage to ensure that you aren’t missing anything.


This will likely be your largest expense. When choosing a venue, there are many factors to consider. You may be looking for a purpose-built venue. You might also consider using a marquee or warehouse outside as a venue that can be decorated and used as a blank canvas. Maybe an unusual outdoor venue is better. Key considerations are cost and delivery. Hidden costs such as traffic marshals and first-aid provision, stewarding and traffic marts, furniture supply, and cost of catering and staffing are important. There are many venues sourcing agencies that can help you find the best venue for the lowest rates.

Identify and Establish Partnerships and Sponsors

Do you know of any organizations that could be partnered with or called on to sponsor the event? This will help defray costs and increase participation. In addition, other people and groups have an interest in spreading the word about your event and making it a success.

This is something you might want to think about:

  • Looking for corporate sponsorsYou can help fund a portion of the event. These can be national organizations who want to sponsor a dinner or offer a prize door or key silent auction item.
  • Local businesses might also be interested in providing goods or services such as flowers for the tables or gift bags.
  • Partnerships with community organizationsWho might be able offer a venue or assistance in organizing an event?

When you are looking for sponsors for your event, remember that businesses will be more inclined to support it if they see the benefit to them. If you have had sponsors before, that’s a great thing. But if you don’t, you should be ready to make a strong case for your support.

Make a publicity plan

It is important to remember how long it takes for your event to be promoted and how long it may take to reach ticket buyers. The type of event, budget, internal resources, and the audience will all affect your marketing strategy. It is a good idea, for large-scale public events, to seek media partners in addition to direct marketing and PR. Partners will view this on a commercial basis. So consider the potential benefits and audience reach as well as the profile and financial benefits that you could offer.

Plan your program

After you have prepared all the necessary details for the event, the next step is to keep track of the order and plan your program.

You can be prepared for any situation by creating an agenda that walks you through every step of the day, from setup to clean up. It will make you feel as though you have everything under control, regardless of how small.

It is important to identify who has to do what in order to ensure clear accountability.

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